Tell the Insight Story

Being able to Tell the Insight Story has never been more important for newcomers and experienced professionals alike.

This online training programme, based on our Seven Story Tools System, is about constructing influential insight narratives – with coaching support – for insight teams and individuals.  

We also offer bespoke storytelling workshops and webinars designed to meet the needs of insight teams.

Making sense of customer data 

With the pressure on budgets the focus is now on getting maximum value from existing data – and identifying powerful strategic foresights.

 We are experts in seizing business opportunities by integrating and making sense of complex multiple sources of insight evidence.

We break down the holistic analysis of data into manageable activities – we show how to turn insights into action using our Seven Analysis Frames approach.

We provide webinars, coaching and online programmes designed to meet the needs of insight team.

Turning insights into action

Ensuring that agency and client insight professionals operate at the highest level to deal with the complexities of turning insights into action is critically important.

We have extensive experience of managing different business and stakeholder scenarios to ensure insights drive profitable growth. Based on our experience, we have devised a series of consultative strategies to ensure that insights lead to powerful business solutions

We offer a range of webinars and bespoke coaching to support insight teams.

Reframe as an entrepreneur - build a personal brand

Today, more individuals are turning to self-employment and running their own businesses and building their personal brand.

We guide aspiring entrepreneurs on their journey towards working for themselves and building a personal brand – and small business.

 We offer an online programme, webinars and coaching.

A primer on marketing for small business owners

We provide a programme entitled The Success Blueprint: Seven Excellence Tools for Small Businesses. For more information, please contact David Smith.

The High Performance Customer Insight Professional

The High Performance Customer Insight Professional, is a practical guide for high performance in the new customer insight era. 

The book focuses on how to synthesise multiple sources of evidence, how to build a compelling insight narrative and how to apply different consultancy strategies for ensuring the successful implementation of insight.


Insight and research

DVL Smith continues to undertake insight projects around the world based on our track record of success as qualitative and quantitative research experts.

We have in-depth experience of applying a wide range of methodologies across a variety of industries, geographies and cultures and consistently make an impact on the growth of our clients’ businesses.

Projects we have conducted include: a major segmentation study for a global insurance provider, aimed at identifying the needs and motivations of priority customer segments; a major qualitative study aimed at understanding how individuals manage their finances and handle the challenge of debt; a government project aimed at enhancing the availability and standard of nursery education.

Building effective client insight teams

We undertake consultancy projects to help build the effectiveness of internal client insight teams. Our focus is on building the insight team’s ability to operate as internal insight consultants – trusted business partners. There is also the option of providing training on the fundamentals of market research, together with latest leading edge, agile techniques.

Accelerated Business Solutions

As experienced business consultants, we work with medium-sized organisations, offering a fast track business consultancy service. We have a systematic process for identifying any obstacles or barriers to growth and helping businesses develop winning marketing and customer strategies.

About Us

DVL Smith was founded more than 25 years ago. The agency grew, in 2000, to become part of a global marketing communications group Illuminas Global, where David was Chairman and CEO. DVL Smith then re-launched in 2007 as an independently owned agency.


David has won many of the industry’s most coveted awards. Heis the holder of the MRS Silver Medal, and in 2007 he was awarded ESOMAR’s prestigious Excellence in Marketing Intelligence Award. In 2015 David was awarded by AURA the Alan Hawks Award for Driving the Insight Industry Forward.

The trophy cabinet also includes Best Paper, Best Case Study, Best Methodology and Best Presented awards from ESOMAR, the Market Research Society, and the Business Intelligence Group. In 2013 he won the Best Overall Paper at the ESOMAR Congress.

David Smith

David Smith is a Director of DVL Smith. He holds a PhD in Organisational Psychology from the University of London. He is also a Professor at the University of Hertfordshire Business School focusing on entrepreneurialism.

He is a former Vice President of ESOMAR and also a former Chairman of the UK Market Research Society (MRS). He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Consulting. He is a Graduate Member of the British Psychological Society. 

Author and keynote speaker

David’s latest book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action is out now on Amazon.

David is also the author of Inside Information – Making Sense of Marketing Data and The Art and Science of Interpreting Market Research Evidence.  

David is an experienced public and keynote speaker, having delivered major lectures and speeches around the world. Themes include how to create a truly customer centric organisation, how to be an influential business storyteller and how to be a high performing entrepreneur.

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