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NEW BOOK – OUT NOW – AVAILABLE ON AMAZON

‘The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action’

A practical guide for high performance in the new customer insight era

The Insight Sensemaker: Seven Analysis Frames for synthesising multiple sources of evidence into a unifying moment of holistic insight.

The Insight Story Builder: Seven Story Tools for constructing compelling narratives that will engage with senior stakeholders.

Insights into Action: A selection of Consultancy Strategies for dealing with barriers and resistances that could block the successful implementation of an insight message.