About DVL Smith

DVL Smith delivers leading edge capability development programmes for customer insight professionals.  As a leading insight consultancy, we are at the forefront of marketing and consumer research, which keeps our training fresh and relevant. DVL Smith has run training and capabilities development programmes for major organisations throughout the UK, Europe, USA, Asia Pacific and Australia.

DVL Smith undertakes insight projects around the world based on our track record of success as qualitative and quantitative research experts. We have in-depth experience of applying a wide range of methodologies across a range of different industries, geographies and cultures and consistently make an impact on the growth of our clients’ businesses.

DVL Smith provides consultancy to clients on all aspects of how to apply customer insight to drive growth and profitability within their organisation.

DVL Smith sister company – Excellence Tools – provides online skills development programmes in entrepreneurialism for small businesses.

David VL Smith

David is a Director of DVL Smith. He holds a PhD in Organisational Psychology from the University of London. He is also a Professor at the University of Hertfordshire Business School.

Founder of successful Insight agency

David Smith founded DVL Smith Ltd over 25 years ago. The agency became a Top 10 UK market research agency, evolving to become Illuminas Global. David served as Chairman and CEO of Illuminas, before reintroducing DVL Smith as a consultancy.

Industry thought leader

David is a former Vice President of ESOMAR and also a former Vice President and Chairman of the UK Market Research Society (MRS). He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Business Consultants. He is a Graduate Member of the British Psychological Society.

Author and speaker

David’s latest book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action is out soon.

David is also the author of Inside Information – Making Sense of Marketing Data and also The Art and Science of Interpreting Market Research Evidence, both published by John Wiley.

David has written numerous papers and articles on marketing intelligence and is an experienced public speaker, having delivered major lectures and speeches around the world.

Industry Awards

David is the holder of the MRS Silver Medal, and in 2007 he was awarded ESOMAR’s prestigious Excellence in Marketing Intelligence Award. David has won numerous best paper awards from the Market Research Society and ESOMAR including the Best Overall Paper at the 2013 ESOMAR Congress. In 2015 David was awarded by AURA the Alan Hawks Award for Driving the Insight Industry Forward.