David Smith

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Video 3: Wide Angle Lens

In this third video based on ideas from my book – The High Performance Customer Insight Professional – I focus on a framework I call the Wide Angle Lens, which is designed to help insight professionals see the big picture when integrating different types or evidence into their storyline. Watch the other videos in this …

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Video 2: The Skill of Creating an Integrated Narrative/Story

This is the second in my series of short YouTube videos based on some key ideas from my book – The High Performance Customer Insight Professional. In this video I am focusing on the skill of creating an integrated narrative/story – going beyond just presenting building blocks of evidence towards assembling a flowing storyline where …

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New Video Series: High Performance Customer Insight Professional

Many thanks to those who have given me such great feedback on my book – The High Performance Customer Insight Professional.  I am releasing a series of YouTube videos based on ideas in the book. Find out more in my video below. 

The skills customer insight professionals could be sharing with the higher education sector

In this blog I am following up on the LinkedIn post from last week where I entreated fellow insight professionals to make contact with their local university or college to discuss opportunities to make a contribution to courses and programmes. I made the point that the skills we possess as insight professionals are those that …

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