December 21, 2013

Opportunities and threats facing the market research industry: some observations

Fiedler, in his seminal work on forecasting, once famously said: ‘He who lives by the crystal ball soon learns to eat ground glass’. So it is with some trepidation that I outline a point of view on first the threats, then the opportunities, facing the market research industry. Threats We could be hit by a

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October 3, 2013

Winners of Best Overall Paper – ESOMAR Congress 2013

We are delighted to announce that DVL Smith won the prestigious Fernanda Monti Award for Best Overall Paper at the 2013 Istanbul Congress. The paper, Big Changes Will Deliver a Big Future, looks at the skill set the customer insight industry will need in the future to deal with the changing marketing landscape. Copies of the paper can

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June 11, 2013

Changing a drug’s status is SwitchCraft – OTC Bulletin (31/5/2013)

OTC Bulletin features an interview with lead SwitchCraft author Mike Munley. Produced ahead of the 49th AESGP meeting in Lisbon the article summarises insights to date from interviews carried out by Mike with senior industry figures. As a result of Mike and co-author Mark Dickinson participating in the AESGP meeting a number of the Heads

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June 4, 2013

Switch Culture must Change in Europe – OTC Bulletin (12/4/2013)

This recent article calling for a Change in Switch Culture in Europe was well timed and captured the frustrations evident from those with the most recent experience with the EU process. The effort required in the future to switch is daunting even without taking into account how elusive commercial success appears. That said there does

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May 3, 2013

David Smith running a seminar at the BHBIA Annual Conference 2013 – Let me tell you a story

David Smith will be running a seminar entitled Every picture tells a story at the BHBIA Annual Conference 2013 on the art of combining storytelling in business with using powerful visuals to get over the central message. No one wants to be overloaded with ‘data that poses a cognitive problem’. Today everyone wants ‘instant visual

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