April 22, 2015

UK ESOMAR Members evening 23rd April 2015

David Smith will be one of the speakers at a session on the theme of How market researchers – in this social media era – can best assess public opinion and customer attitudes. For more details contact David Smith.

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April 22, 2015

David Smith becomes ESOMAR Vice President 2015/16

David Smith was successful in being elected to the post of Vice President of ESOMAR. He took up his post in January 2015. If you would like more information about ESOMAR or would like to contribute to ESOMAR activities please contact David Smith.

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October 12, 2014

To become a great market researcher, start in B2B!

The beginning of market research was characterised by pioneering industrial – essentially B2B – studies that explored organisational behaviour. After leading the way, B2B then took a back seat to the rise and rise of consumer research. Since then, in some ways B2B has often been seen as the poor relation to consumer research. But

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May 27, 2014

Marketing Intelligence at the Crossroads

The market research industry is a fantastic success story. Over the decades it has successfully responded to the fast moving business environment and changing customer data landscape. But it is an industry that is now at the crossroads. As an industry we need to make intelligent decisions about how we cope with the next chapter

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October 3, 2013

Winners of Best Overall Paper – ESOMAR Congress 2013

We are delighted to announce that DVL Smith won the prestigious Fernanda Monti Award for Best Overall Paper at the 2013 Istanbul Congress. The paper, Big Changes Will Deliver a Big Future, looks at the skill set the customer insight industry will need in the future to deal with the changing marketing landscape. Copies of the paper can

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