October 12, 2014

To become a great market researcher, start in B2B!

The beginning of market research was characterised by pioneering industrial – essentially B2B – studies that explored organisational behaviour. After leading the way, B2B then took a back seat to the rise and rise of consumer research. Since then, in some ways B2B has often been seen as the poor relation to consumer research. But

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June 24, 2014

ESOMAR’s B2B Forum

David Smith, as an ESOMAR Council Member, will be chairing various sessions at ESOMAR’s B2B Forum to be held in Atlanta, USA on 14th October 2014. If you would like more information about this event please contact David Smith.

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May 27, 2014

Marketing Intelligence at the Crossroads

The market research industry is a fantastic success story. Over the decades it has successfully responded to the fast moving business environment and changing customer data landscape. But it is an industry that is now at the crossroads. As an industry we need to make intelligent decisions about how we cope with the next chapter

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October 3, 2013

Winners of Best Overall Paper – ESOMAR Congress 2013

We are delighted to announce that DVL Smith won the prestigious Fernanda Monti Award for Best Overall Paper at the 2013 Istanbul Congress. The paper, Big Changes Will Deliver a Big Future, looks at the skill set the customer insight industry will need in the future to deal with the changing marketing landscape. Copies of the paper can

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June 11, 2013

Changing a drug’s status is SwitchCraft – OTC Bulletin (31/5/2013)

OTC Bulletin features an interview with lead SwitchCraft author Mike Munley. Produced ahead of the 49th AESGP meeting in Lisbon the article summarises insights to date from interviews carried out by Mike with senior industry figures. As a result of Mike and co-author Mark Dickinson participating in the AESGP meeting a number of the Heads

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