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Thinking time

June 2nd, 2009 by Patrick

‘Added value’ is close to becoming a research cliché, if indeed it hasn’t already. At the BIG Conference this year, for instance, there was an emphasis on maximising and integrating data, on having the ability to connect different pieces of evidence and present them as a whole. However, very few of these presentations seemed to [...]

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Let me tell you a story

May 26th, 2009 by Patrick

“Storytelling in business is going through a renaissance,” says Kevin Murray, an expert in strategic communications. And this really does seem to be true. In the last few years, there seems to have been a surge in the demand for storytelling and, importantly, storytellers.

Everyone, from The Harvard Business Review through to NASA, has dedicated time [...]

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