Blog

Video: Wide Angle Lens

In this video based on an idea from my book – The High Performance Customer Insight Professional – I focus on a framework I call the Wide Angle Lens, which is designed to help insight professionals see the big picture when integrating different types of evidence into their storyline.  Watch the other videos in this serieshttps://www.youtube.com/watch?v=cdcjcx1406E&feature=share

Video: Tell the business story – The skill of creating an integrated Narrative/Story

In this video based on a key idea from my book – The High Performance Customer Insight Professional – I am focusing on the skill of creating an integrated narrative/story – going beyond just presenting building blocks of evidence towards assembling a flowing storyline where all the evidence is brought together into a compelling narrative. Watch the other videos in …

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New Video Series: High Performance Customer Insight Professional

Many thanks to those who have given me such great feedback on my book – The High Performance Customer Insight Professional.  I am releasing a series of YouTube videos based on ideas in the book. Find out more in my video below. 

The skills customer insight professionals could be sharing with the higher education sector

In this blog I am following up on the LinkedIn post from last week where I entreated fellow insight professionals to make contact with their local university or college to discuss opportunities to make a contribution to courses and programmes. I made the point that the skills we possess as insight professionals are those that …

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