Posts in Blog

October 12, 2014

To become a great market researcher, start in B2B!

The beginning of market research was characterised by pioneering industrial – essentially B2B – studies that explored organisational behaviour. After leading the way, B2B then took a back seat to the rise and rise of consumer research. Since then, in some ways B2B has often been seen as the poor relation to consumer research. But […]

Read more

May 27, 2014

Marketing Intelligence at the Crossroads

The market research industry is a fantastic success story. Over the decades it has successfully responded to the fast moving business environment and changing customer data landscape. But it is an industry that is now at the crossroads. As an industry we need to make intelligent decisions about how we cope with the next chapter […]

Read more

February 18, 2013

One size does not fit all

Insurance is big business in the UK and commercial insurance amongst Small and Medium sized Enterprises (SMEs) is a large opportunity. There are 4.7 million SMEs in the UK with 1.2 million of these organisations employing more than one person. The size of the market is estimated to be worth £5.4 billion. However, many insurance […]

Read more

January 9, 2013

Storytelling in Market Research comes of age

Not too long ago market researchers were being lambasted for presenting their research process rather than integrating the evidence into a compelling narrative that would ensure their message for senior decision-makers ‘sticks’.  It is an easy habit to get into: we are all initially much more comfortable presenting different ‘blocks’ of desk, qualitative and quantitative […]

Read more

December 20, 2012

Can we deliver the quality jobs that will meet young people’s career expectations?

How the educational sector is responding to this difficult challenge The graduate who can thrive in larger organisation positioned in the comparatively protected and ordered primary labour market is not necessarily someone who will be able to survive in the more uncertain, complex and volatile secondary labour market where smaller entrepreneurial companies are to be […]

Read more