Posts in Blog

August 17, 2017

Visionary change is a very disciplined business

At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled … Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How MetLife imagined a new future for the insurance industry… and […]

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August 11, 2017

While one of the many pleasures of old age includes giving things up this won’t include work

At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled … Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How MetLife imagined a new future for the insurance industry… and […]

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August 11, 2017

Getting along with less cheese

At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled… Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How MetLife imagined a new future for the insurance industry… and is […]

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August 11, 2017

That robot stole my job

Should we fear the rise of the machines? Or ‘That robot stole my job’! At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled… Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How […]

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August 11, 2017

The dichotomy at the heart of the gig economy

At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled… Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How MetLife imagined a new future for the insurance industry… and is […]

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October 12, 2014

To become a great market researcher, start in B2B!

The beginning of market research was characterised by pioneering industrial – essentially B2B – studies that explored organisational behaviour. After leading the way, B2B then took a back seat to the rise and rise of consumer research. Since then, in some ways B2B has often been seen as the poor relation to consumer research. But […]

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