The SME sector – defined as businesses who employ up to 250 employees – is the engine room of the UK economy. It holds the key to much of our future economic prosperity.  There are over five million SMEs in the UK compared to, amazingly, only 6,000 businesses which employ more than 250 employees. In […]

David Smith, Carlos Fonseca and Adam Riley presented a paper on transformational change in the financial services industry at ESOMAR’s 70th Anniversary World Congress in September 2017 in Amsterdam.  The paper – entitled ‘Are you insured, Scarlett? I can’t think about that right now… I’ll think about that tomorrow’  – discussed how MetLife imagined a […]

At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled … Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How MetLife imagined a new future for the insurance industry… and […]

At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled… Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How MetLife imagined a new future for the insurance industry… and is […]

Should we fear the rise of the machines? Or ‘That robot stole my job’! At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled… Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How […]

At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled… Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How MetLife imagined a new future for the insurance industry… and is […]

The beginning of market research was characterised by pioneering industrial – essentially B2B – studies that explored organisational behaviour. After leading the way, B2B then took a back seat to the rise and rise of consumer research. Since then, in some ways B2B has often been seen as the poor relation to consumer research. But […]