The pandemic seems to have highlighted the fragile structure of the UK labour market. Perhaps, for the first time, many people have begun to realise that in the UK we have very few large businesses and a massive tail of SMEs. Many will be surprised to learn that in the UK we only have around …
What has the lockdown told us about the UK labour market? Read More »
In this video based on an idea from my book – The High Performance Customer Insight Professional – I focus on a framework I call the Wide Angle Lens, which is designed to help insight professionals see the big picture when integrating different types of evidence into their storyline. Watch the other videos in this serieshttps://www.youtube.com/watch?v=cdcjcx1406E&feature=share
In this video based on a key idea from my book – The High Performance Customer Insight Professional – I am focusing on the skill of creating an integrated narrative/story – going beyond just presenting building blocks of evidence towards assembling a flowing storyline where all the evidence is brought together into a compelling narrative. Watch the other videos in …
Video: Tell the business story – The skill of creating an integrated Narrative/Story Read More »
This video – based on my book The High Performance Customer Insight Professional – is about a Framework on being a Problem Simplifier & Energy Radiator – not a Problem Confuser & Energy Drain. My book The High Performance Customer Insight Professional is available on Amazon.
Many thanks to those who have given me such great feedback on my book – The High Performance Customer Insight Professional. I am releasing a series of YouTube videos based on ideas in the book. Find out more in my video below.
In this blog I am following up on the LinkedIn post from last week where I entreated fellow insight professionals to make contact with their local university or college to discuss opportunities to make a contribution to courses and programmes. I made the point that the skills we possess as insight professionals are those that …
When I first started in market research it was true to say that if you expressed your own personal point of view, they may have taken away your market research woggle. I recall that you could fail the Market Research Society membership interview for failing to restrict yourself to the entirely rational objective evidence. Today, …
The Art of Expressing Your Own (Informed) Point of View Read More »
