Posts in Blog

October 10, 2019

What can George Orwell teach us about telling the insight story?

Great writers such as Orwell, with his ability to communicate in a concise, clear and impactful way, provide some powerful lessons for those in the business of getting over an insight message. For instance, his classic Animal Farm – which deals with quite complex themes – is only a little over 100 pages in length […]

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October 3, 2019

They have come to watch me bat not you bowl (WG Grace)

The legendary cricketer, and apparently massive egotist, WG Grace on being bowled first ball in a cricket match once famously, perhaps apocryphally, said They come to watch me bat not you bowl, implying that he should get a second chance! I am reminded of this saying because, now that The High Performance Customer Insight Professional […]

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September 30, 2019

There is nothing more practical than a great theory – discuss!

I am getting some very welcome feedback about the practical nature of my new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action, which is now available on Amazon. This is reassuring because this book was specifically written to be a practical […]

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September 26, 2019

‘When I want something interesting to read I write it myself’ (Attributed to Oscar Wilde)

Following the publication on Amazon of my latest book, The High Performance Customer Insight Professional, I have had a number of people asking me what the recipe is for getting underway with a business book, and finishing it? There is no silver bullet, magic, one size fits all recommendation. But one central issue to address […]

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September 19, 2019

Do you recruit Superheroes or T-shaped team members?

Last week I gave a talk at the ESOMAR Congress in Edinburgh about how the insight industry should be showcasing the value of customer insight. The session concluded with some ideas on the six key habits that I believe high performance customer insight professionals should cultivate. The first habit is being a business translator able, […]

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September 4, 2019

The High Performance Customer Insight Professional… It’s time to fling it to the public!

Winston Churchill once said this: Writing a book is an adventure.  To begin with it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the […]

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March 21, 2019

The art of making successful decisions as a small business owner

A guide to finding the sweet spot between applying your own entrepreneurial intuition and taking advice when making decisions Being a small business owner calls for endless decision-making – both big and small.  Often you have a little voice saying, go with your intuition and apply instinctive gut-feel, be entrepreneurial and just do it. But […]

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March 20, 2019

How to provide transformational training

We provide seven tips on how to run training programmes, workshops and masterclasses that transform participants’ capabilities. 1. Be there! It is your responsibility to energise the room, be engaging and demonstrate presence: be here now, be someplace else later. Show up and be an energy radiator. It is your job to connect with the […]

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