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‘When I want something interesting to read I write it myself’ (Attributed to Oscar Wilde)

Following the publication on Amazon of my latest book, The High Performance Customer Insight Professional, I have had a number of people asking me what the recipe is for getting underway with a business book, and finishing it? There is no silver bullet, magic, one size fits all recommendation. But one central issue to address …

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The High Performance Customer Insight Professional… It’s time to fling it to the public!

Winston Churchill once said this: Writing a book is an adventure.  To begin with it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the …

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