Understanding customer insight

Video: Wide Angle Lens

In this video based on an idea from my book – The High Performance Customer Insight Professional – I focus on a framework I call the Wide Angle Lens, which is designed to help insight professionals see the big picture when integrating different types of evidence into their storyline.  Watch the other videos in this serieshttps://www.youtube.com/watch?v=cdcjcx1406E&feature=share

How to tell whether you have a real customer insight or not

In the last few blogs we have been looking at different dimensions of the art of constructing a compelling insight narrative. Here, one of the key ingredients of success is making sure that your presentation is premised on a genuine insight – not just a mildly interesting observation about customer behaviour. Many insight narratives fail …

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There is nothing more practical than a great theory – discuss!

I am getting some very welcome feedback about the practical nature of my new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action, which is now available on Amazon. This is reassuring because this book was specifically written to be a practical …

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