Video: Wide Angle Lens
In this video based on an idea from my book – The High Performance Customer Insight Professional – I focus on a framework I call the Wide Angle Lens, which is designed to help insight professionals see …
Unearthing Customer Insights
How to tell whether you have a real customer insight or not
In the last few blogs we have been looking at different dimensions of the art of constructing a compelling insight narrative. Here, one of the key ingredients of success is making sure that your presentation …
How to tell whether you have a real customer insight or not Read More »
There is nothing more practical than a great theory – discuss!
I am getting some very welcome feedback about the practical nature of my new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into …
There is nothing more practical than a great theory – discuss! Read More »