October 16, 2004

Insight Show – Making research count

Making research count: David Smith outlines how to get your message across to the decision-makers.

You need to login or register to download the file.

October 15, 2004

ESOMAR – Consolidating the role of market research in business decision-making by extending our skill set into business consultancy

This paper argues that much of the frustrations with market research output centers on a failure to extend our skill set into business consultancy and thereby improve our ability to enhance the quality of information based decision-making.

You need to login or register to download the file.

October 8, 2004

BIG Conference – What is creativity in market research?

David Smith’s paper to the 2004 BIG Conference

You need to login or register to download the file.

October 8, 2004

ESOMAR – Information-based consultancy: taking market research into business decision-making

We begin this paper with a review of the forces behind the emergence of a new ‘category’ within the market research industry – ‘information-based strategic consultancy’. Having reviewed the forces behind this growing phenomenon, we then build on this by highlighting what differentiates their work from that of a more traditional market research operation. In […]

You need to login or register to download the file.

October 8, 2004

Insight Show – Making research count: getting your message across to decision-makers

A paper presented by David Smith at the Insight Show 2004.

You need to login or register to download the file.

December 8, 2003

Research World – Where are the new horizons? From data collection to decision support (3)

What will the MR discipline be like in a few years time? After having outlined the evolution of the MR industry over time and dealt with some of the major industry challenges, in this final article of a three part series, Smith and Van Hamersveld present their views on the future landscape: what will the […]

You need to login or register to download the file.

November 8, 2003

Research World – Where are the new horizons? From data collection to decision support (2)

In the October issue of Research World, Smith and Van Hamersveld described the evolution of the research system and outlined the industry‚Äôs present situation. In this second article of a three-part series, they look at what is needed to meet the challenges of the next decade and which roadblocks should be removed for the industry […]

You need to login or register to download the file.

October 8, 2003

Research World – Where are the new horizons? From data collection to decision support (1)

What would the world be like without market research? Can it make a different, perhaps better, contribution? Where are the new horizons? What will the discipline be like in ten years’ time? This is the first contribution in a three part series to be published in Research World by Mario van Hamersveld and David Smith […]

You need to login or register to download the file.