November 1, 2010

Becoming a successful player in the marketing strategy world

As the economy moves out of recession, it is unlikely that we will return to ‘ business as usual ‘. Businesses have learnt to do things differently – faster, cheaper, better – and are questioning the skills and services they get from their agency suppliers. This new reality makes life harder for agencies, but also […]

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October 8, 2010

Education Business – Providing certainty in uncertain times

Exploring the challenges facing education and how market and social research can help providers in the current environment.

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October 8, 2010

From data providers to high impact strategists

From data providers to high impact strategists: building the capabilities of market researchers by Dr David Smith.

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October 8, 2010

Plugging the gap between the teaching and practice of market research

The gap between what students are taught about market research and the skills needed in every day practice must be closed.

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September 8, 2010

ESOMAR Congress – ‘There must be some way out of here’ said the joker to the thief

Storytelling in business is firmly on the agenda. There has been a surge in the demand for storytelling and, importantly, storytellers. Stories help us to explain the big picture and leave a message that sticks. Yet telling a story remains one of the biggest challenges facing market research today. This paper unravels the secrets of […]

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April 21, 2010

ESOMAR Debate – Continuing the market research success story

On Wednesday 21st April, ESOMAR sponsored a debate to review the way forward for continuing the market research success story. The context was the arrival of social media based techniques, yet the continuing importance of offering robust, scalable methodologies. The event, which was attended by over 70 UK ESOMAR members and their friends, was chaired […]

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January 9, 2010

The role of research in shaping university strategy

The Higher Education sector is facing rapid change. The prospect of rising tuition fees, and with it mounting student debt, is likely to have an impact upon the number of university applications. Additionally there is a concern that the proposed overhaul of UK student visas will affect the level of prospective overseas students coming to […]

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October 8, 2009

Big brain thinking for small sized business

Small and medium sized enterprises (SMEs) are in the eye of the perfect storm. SMEs face a breadth and depth of recession not seen for many decades. Moreover pressure is being heaped on this sector by expectations that many of those forced to exit large corporations will now survive by setting up their own small […]

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