May 8, 2012

BIG Conference – Can we survive as a nation of shopkeepers

In this paper, the authors review the critical role played by the SME sector in supporting the UK economy. Specifically, they review the changing nature of those deciding to set up their own businesses in the current economic climate, and review whether the government’s approach to supporting SMEs, and the role that the business-to-business researcher […]

You need to login or register to download the file.

April 15, 2012

ESOMAR APAC – A blueprint for helping customer insight professionals

This paper was prompted by the arrival at AIA of a new Chief Customer Officer keen to ensure that the organisation had in place a blueprint to guarantee that its customer insight capabilities were fit to purpose and would enable AIA, the largest Pan-Asian life insurance group, to truly listen to the voice of customers […]

You need to login or register to download the file.

February 8, 2012

Research Magazine – David Smith reflecting on 25 years in market research

ARE WE THERE YET? John Gambles of quadrangle and David Smith of DVL Smith have each chalked up 25yrs in market research. James Verrinder asks them to reflect on how far the industry has come and where it’s heading.

You need to login or register to download the file.