January 15, 2014
DVL Smith’s books on marketing intelligence and insight
David Smith has had two books published concerning the market research industry:
The Art and Science of Interpreting Market Research Evidence, published in 2004, offers a complete account of the way today’s researchers interpret evidence and apply it to decision making.
Inside Information: Making Sense of Marketing Data, published in 2001, provides the way forward for all marketers faced with the challenge of assimilating the plethora of incoming information on markets and customers.
Speak with David if you are interested in a copy.