May 16, 2018

DVL Smith’s books on marketing intelligence and insight

David Smith has had two books published concerning the market research industry:

The Art and Science of Interpreting Market Research Evidence
Published in 2004, this book offers a complete account of the way today’s researchers interpret evidence and apply it to decision making.

Inside Information: Making Sense of Marketing Data
Published in 2001, provides the way forward for all marketers faced with the challenge of assimilating the plethora of incoming information on markets and customers.

Speak with David if you are interested in a copy.

April 30, 2018

Foxes, hedgehogs, and the future of market research

In ESOMAR’s Research World, 63. March/April 2017, Reg Baker & DVL Smith review the skillset insight professionals will need to operate in the new research environment.

Speak with David if you are interested in a copy.

April 11, 2018

Slippery Slope? How should the customer insight industry respond to the Post-Truth era?

In ESOMAR’s Research World No 69. (March/April 2018), David Smith reviews the implications of the arrival of so-called Post-Truth era for the evidence-based insight industry.

Speak with David if you are interested in a copy.

September 30, 2017

‘Are you insured, Scarlett? I can’t think about that right now… I’ll think about that tomorrow’

At the ESOMAR 70th Anniversary World Congress in September 2017, DVL Smith, Adam Riley & Carlos Fonseca outlined a major global customer segmentation study (conducted for MetLife) undertaken to understand what is really motivating today’s customers when it comes to insurance and financial protection.

Speak with David if you are interested in a copy.

January 3, 2015

Big Changes Will Deliver a Big Future

This award-winning paper from the 2013 ESOMAR Conference looks at the skillset the customer insight industry needs in the changing marketing landscape. We spell out precisely what senior decision-takers expect of their customer insight teams and provide a blueprint for the skills training.

Speak with David if you are interested in a copy.