November 7, 2019

New book out now

DVL Smith’s new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action is out now, available on Amazon UK and Amazon US in paperback and Kindle formats.

The High Performance Customer Insight Professional provides newcomers to customer insight with three of the key core skills they need for high performance in the new customer insight era.

Sensemaking: Being able to make sense of multiple sources of evidence in order to identify critical business opportunities. It is about building the capability to be the wide angle lens of the organisation.

Constructing compelling insight narratives: Being a powerful storyteller in order to communicate key insight based business opportunities. This is about how to influence stakeholders and get them to recognise the commercial value of key insight opportunities.

High performance consultancy skills in order to land insight opportunities: A practical guide to acquiring the habits of being a high performance consultant – able to frame the decision choices for stakeholders, address any barriers that stand in the way of powerful insights that will build this business growth being actioned.

Visit Amazon for your copy of The High Performance Customer Insight Professional book.

Speak with David if you are interested in a copy.

May 16, 2018

DVL Smith’s books on marketing intelligence and insight

David Smith has had two books published concerning the market research industry:

The Art and Science of Interpreting Market Research Evidence
Published in 2004, this book offers a complete account of the way today’s researchers interpret evidence and apply it to decision making.

Inside Information: Making Sense of Marketing Data
Published in 2001, provides the way forward for all marketers faced with the challenge of assimilating the plethora of incoming information on markets and customers.

Speak with David if you are interested in a copy.

April 30, 2018

Foxes, hedgehogs, and the future of market research

In ESOMAR’s Research World, 63. March/April 2017, Reg Baker & DVL Smith review the skillset insight professionals will need to operate in the new research environment.

Speak with David if you are interested in a copy.

April 11, 2018

Slippery Slope? How should the customer insight industry respond to the Post-Truth era?

In ESOMAR’s Research World No 69. (March/April 2018), David Smith reviews the implications of the arrival of so-called Post-Truth era for the evidence-based insight industry.

Speak with David if you are interested in a copy.

September 30, 2017

‘Are you insured, Scarlett? I can’t think about that right now… I’ll think about that tomorrow’

At the ESOMAR 70th Anniversary World Congress in September 2017, DVL Smith, Adam Riley & Carlos Fonseca outlined a major global customer segmentation study (conducted for MetLife) undertaken to understand what is really motivating today’s customers when it comes to insurance and financial protection.

Speak with David if you are interested in a copy.

January 3, 2015

Big Changes Will Deliver a Big Future

This award-winning paper from the 2013 ESOMAR Conference looks at the skillset the customer insight industry needs in the changing marketing landscape. We spell out precisely what senior decision-takers expect of their customer insight teams and provide a blueprint for the skills training.

Speak with David if you are interested in a copy.