January 3, 2015

Big Changes Will Deliver a Big Future

 This award-winning paper, delivered at the 2013 ESOMAR Conference, looks at the skill set the customer insight industry will need in the future to deal with the changing marketing landscape.

You need to login or register to download the file.

January 15, 2014

DVL Smith’s books on marketing intelligence and insight

David Smith has had two books published concerning the market research industry:

The Art and Science of Interpreting Market Research Evidence, published in 2004, offers a complete account of the way today’s researchers interpret evidence and apply it to decision making.

Inside Information: Making Sense of Marketing Data, published in 2001, provides the way forward for all marketers faced with the challenge of assimilating the plethora of incoming information on markets and customers.

 

Speak with David if you are interested in a copy.

January 11, 2014

EphMra 2013 Conference – Enhancing business consultancy skills

This paper looks at how customer insight professionals can deliver in a future where market researchers will have to develop new skill sets to remain relevant to their organisations. They will learn to become ‘panorama thinkers’ – encapsulating the wide-angle view and framing the choices generated by their insight.

You need to login or register to download the file.

January 11, 2014

BHBIA workshop presentation – Every picture must tell the business story

This BHBIA Workshop presentation covers the rules and techniques involved in delivering a message that will both inspire your audience and frame their decision choices.

You need to login or register to download the file.

May 8, 2012

BIG Conference – Can we survive as a nation of shopkeepers

In this paper, the authors review the critical role played by the SME sector in supporting the UK economy. Specifically, they review the changing nature of those deciding to set up their own businesses in the current economic climate, and review whether the government’s approach to supporting SMEs, and the role that the business-to-business researcher […]

You need to login or register to download the file.

April 15, 2012

ESOMAR APAC – A blueprint for helping customer insight professionals

This paper was prompted by the arrival at AIA of a new Chief Customer Officer keen to ensure that the organisation had in place a blueprint to guarantee that its customer insight capabilities were fit to purpose and would enable AIA, the largest Pan-Asian life insurance group, to truly listen to the voice of customers […]

You need to login or register to download the file.

February 8, 2012

Research Magazine – David Smith reflecting on 25 years in market research

ARE WE THERE YET? John Gambles of quadrangle and David Smith of DVL Smith have each chalked up 25yrs in market research. James Verrinder asks them to reflect on how far the industry has come and where it’s heading.

You need to login or register to download the file.

October 8, 2011

You can put lipstick on a pig… but it’s still a pig!

The transformation of market research into the ‘Insight’ industry has been a success. But has complacency set in? Data is still being traded as insight. What marketers are offered is not always that ‘Aha’ moment. Some insight teams believe that if they call data ‘insight’ long and loud enough it will become an insight. We […]

You need to login or register to download the file.