October 8, 2011

Market Leader – How to define and drive competitive advantage

The role played by customer insight professionals should determine their position in the organisational structure. Melanie Howard provides an interesting starting point for thinking about the positioning of customer insight teams within organisations.

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February 8, 2011

The Marketer – I’d like to thank my agent

Market research agencies used to deliver fact: now they claim to provide “insights”. But far from making a marketer’s life easier, more often than not these agencies are delivering limp platitudes dressed up as insight.

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November 1, 2010

Becoming a successful player in the marketing strategy world

As the economy moves out of recession, it is unlikely that we will return to ‘ business as usual ‘. Businesses have learnt to do things differently – faster, cheaper, better – and are questioning the skills and services they get from their agency suppliers. This new reality makes life harder for agencies, but also […]

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October 8, 2010

Plugging the gap between the teaching and practice of market research

The gap between what students are taught about market research and the skills needed in every day practice must be closed.

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October 8, 2010

From data providers to high impact strategists

From data providers to high impact strategists: building the capabilities of market researchers by Dr David Smith.

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October 8, 2010

Education Business – Providing certainty in uncertain times

Exploring the challenges facing education and how market and social research can help providers in the current environment.

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September 8, 2010

ESOMAR Congress – ‘There must be some way out of here’ said the joker to the thief

Storytelling in business is firmly on the agenda. There has been a surge in the demand for storytelling and, importantly, storytellers. Stories help us to explain the big picture and leave a message that sticks. Yet telling a story remains one of the biggest challenges facing market research today. This paper unravels the secrets of […]

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April 21, 2010

ESOMAR Debate – Continuing the market research success story

On Wednesday 21st April, ESOMAR sponsored a debate to review the way forward for continuing the market research success story. The context was the arrival of social media based techniques, yet the continuing importance of offering robust, scalable methodologies. The event, which was attended by over 70 UK ESOMAR members and their friends, was chaired […]

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