September 25, 2019

Book Review for IJMR

Just a quick word about a book that I reviewed in this month’s International Journal of Market ResearchNon-obvious 2019: How to predict trends and win the future by Rohit Bhargava.

The review maps out the structure of the book. Personally, I found the concept of understanding what the author calls the accelerating present helpful in writing about strategic foresights in my own new book – The High Performance Customer Insight Professional.

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