September 25, 2019
Book Review for IJMR
Just a quick word about a book that I reviewed in this month’s International Journal of Market Research – Non-obvious 2019: How to predict trends and win the future by Rohit Bhargava.
The review maps out the structure of the book. Personally, I found the concept of understanding what the author calls the accelerating present helpful in writing about strategic foresights in my own new book – The High Performance Customer Insight Professional.