DVL Smith will be launching its High-Performance Customer Insight Professional capability building programme in the New Year. There is a module in the programme on Sensemaking: how to combine evidence to build a holistic picture of the customer. There is also a module on Story Building: how to construct an integrated narrative. And there is an Influencer module: how to overcome any barriers or resistance to the implementation of insight. The programme provides a step-by-step guide to help take customer insight professionals to the next level.
We are pleased to report that one of the key frameworks in the programme – our holistic framework for building an integrated picture of the evidence – has been adopted by Dr Keith Meadows in his article on Interpreting Patient Reported Outcomes to be published in International Clinical Trials (ICT) Magazine.