May 5, 2015
ESOMAR Keynote talk October 2015
David Smith will be giving a keynote speech and running a Masterclass at the ESOMAR/AMISE event in Casablanca on 15/16th October 2015.
Article published on: May 5, 2015 By: David Smith [email protected] I founded the DVL Smith company 25 years ago. My passion for understanding what makes customers tick and providing clients with winning business solutions matches my enthusiasm for developing the skills needed to be a great Customer Insight Professional. In addition to being a Director at DVL Smith, actively involved in both our Research & Consultancy and Training & Development businesses, I am also a Professor at the University of Hertfordshire Business School. I am a graduate member of the British Psychological Society and hold a PhD in Psychology from the University of London. I have written several books, including The Art and Science of Interpreting Market Research Evidence.A few years ago I won the prestigious ESOMAR John Downham Award for Marketing Excellence. I am a holder of the Market Research Society’s Silver Medal, and have also won a variety of other awards, including Best Paper Awards from the MRS and ESOMAR. . Over the years I have lectured and given keynote talks on evidence-based business decision making in over twenty countries around the world. I am often asked to speak at events, particularly on the art of storytelling in business – how to construct and deliver impactful business presentations. Outside of work I am a big sport enthusiast. I am a Spurs season ticket holder and have run a lot of marathons and half marathons for different charities, as well as being a keen sailor. I can still get down the slopes on my snowboard and hope to make a return to five a side football! What’s your favourite thing to do on a Sunday afternoon? On a Sunday afternoon I like to watch Spurs play or, failing that, seeing the family! What are the achievements you are most proud of? I am most proud of running my own company for the last 25 years.