September 10, 2018
MRS Financial Services Conference
On November 15th 2018, David Smith of DVL Smith with Stuart Baker of MetLife and Adam Riley of Decision Architects will be presenting a paper at the MRS Financial Services Conference. The presentation will focus on the opportunities and challenges of marketing to the UK SME sector. Specifically the presentation will challenge the relevance of still classifying businesses into a category labelled as SMEs. We explore – given the massive variations within the SME sector – whether the term ‘SME’ remains a relevant and helpful categorisation for marketing and government planning purposes.
For details, contact [email protected]