Posts tagged ‘DVL Smith’

February 18, 2013

One size does not fit all

Insurance is big business in the UK and commercial insurance amongst Small and Medium sized Enterprises (SMEs) is a large opportunity. There are 4.7 million SMEs in the UK with 1.2 million of these organisations employing more than one person. The size of the market is estimated to be worth £5.4 billion. However, many insurance […]

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July 27, 2012

The future is already here

I am the first to admit that, being slightly geeky, I rather enjoy indulging in a spot of technology-based discussion. I am sure that I am not alone in being fascinated by the opportunities now open to us as a result of the huge advancements in technology over recent years. A prime example of this […]

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July 20, 2012

Asking the questions can be difficult enough…

Spam emails – we’ve all received them. Those annoying emails asking if you would like to purchase some (likely counterfeit) medication, or those from an African prince who has £100 million and wants to share it with YOU!! The  rules regulating and classifying spam are a undeniably a good thing and, in an ideal world, […]

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April 30, 2012

See behind the wall…

  It was interesting to see that Janssen had closed their Psoriasis 360 disease awareness Facebook page – part of an award-winning social media strategy. Why? According to Janssen’s announcement, this is because an increasing number of comments posted had to be removed as they failed to comply with the strict pharmaceutical industry regulations by […]

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September 7, 2009

For the most creative solutions look within your existing data

All creativity is simply a reworking of existing ideas. In the art world this process is called influence. Matisse influenced Picasso; Marlowe influenced Shakespeare. As Aaron Sorkin once put it – ‘good writers borrow from other writers, great writers steal from them outright.’ This, in itself, was influenced by T.S. Elliot (‘immature poets imitate, mature […]

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September 2, 2009

In this recession size does matter

It is difficult to decide just how critical the current situation is in which market research finds itself. The larger agencies seem to be having the hardest time in the recession, in large part because they have a comparatively inflexible approach to market research. Smaller outfits are having more success in the downturn as they […]

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June 29, 2009

The magic of Metaphor

Last week, DVL Smith had the opportunity to see Malcolm Gladwell give an excellent speech as part of his lecture tour of Britain. More impressive than his delivery or composition was the structure of his speech: an unfolding story built out of a simple metaphor. Gladwell opened the evening by offering to explain his perspective […]

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June 8, 2009

Everything should be made as simple as possible, but not simpler

‘Writing’, explains Don Norman, ‘is a cognitive artifact’ – a man-made tool developed to aid memory and strengthen mental powers. In fact, writing is an example of a particularly good artifact: an Experiential one. Experiential artifacts can be easily understood, used or applied. We do not have to decipher the words or sentences used in […]

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