Posts tagged ‘Storytelling in market research’

January 9, 2013

Storytelling in Market Research comes of age

Not too long ago market researchers were being lambasted for presenting their research process rather than integrating the evidence into a compelling narrative that would ensure their message for senior decision-makers ‘sticks’.  It is an easy habit to get into: we are all initially much more comfortable presenting different ‘blocks’ of desk, qualitative and quantitative […]

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