We provide seven modules that give newcomers to customer insight the knowledge and skills they need to know to begin operating as part of the customer insight team.
Module One – Insight project start-up kit
Turning the stakeholder questions into the research brief
Module Two – Research design evaluator
Designing fit for purpose projects that will answer the business question
Module Three – Being a project manager
Managing stakeholder and agency relationships
Module Four – Making sense of data
A guide to qualitative and quantitative data analysis
Module Five – Insight communicator toolkit
Getting the message over (from emails to full presentations)
Module Six – Specialist topic deep-dive
Topics include segmentation, new product development, business-to-business techniques etc.
Module Seven – Personal effectiveness
A guide to winning ways and making things happen
If you would like further information about the programme, please contact David Smith