A Primer in ‘New’ Marketing Intelligence

We provide seven modules that give newcomers to customer insight the knowledge and skills they need to know to begin operating as part of the customer insight team.

Module One – Insight project start-up kit
Turning the stakeholder questions into the research brief

Module Two – Research design evaluator
Designing fit for purpose projects that will answer the business question

Module Three – Being a project manager
Managing stakeholder and agency relationships

Module Four – Making sense of data
A guide to qualitative and quantitative data analysis

Module Five – Insight communicator toolkit
Getting the message over (from emails to full presentations)

Module Six – Specialist topic deep-dive
Topics include segmentation, new product development, business-to-business techniques etc.

Module Seven – Personal effectiveness
A guide to winning ways and making things happen

If you would like further information about the programme, please contact David Smith