I had the privilege to Chair a fantastic MRS Storytelling Summit recently. I introduced the session by outlining the seven different eras through which insight storytelling has progressed since I first started providing training on …
How many creative risks are you prepared to take in telling your insight story? Read More »
This is a short video on one of our Seven Story Tools – The Message Tool. You can find out more about all our Seven Story Tools in Tell The Insight Story – our online programme for …
This is a 15 minute Briefing Video on Building the Insight Story. It’s all about Substance, Structure and Showtime! It’s aimed at newcomers but there might be the odd nugget for more experienced insight professionals.
My earlier article – Seven tests to ensure you have a compelling insight storyline – has attracted a lot of positive attention. This has prompted a number of you to ask about how to acquire the storytelling craft. …
Tell the Insight Story: Substance, Structure and Showtime Read More »
It’s vital to have a genuine insight story not just some mildly interesting data masquerading as a story. These seven tests will guide you towards always landing your message as an impactful narrative. The Insight …
Seven tests to ensure you have a compelling insight storyline Read More »
When I first started in market research it was true to say that if you expressed your own personal point of view, they may have taken away your market research woggle. I recall that you …
The Art of Expressing Your Own (Informed) Point of View Read More »
The art of creating an engaging insight story pivots around understanding the role of structure. A coherent structure sets the context, drives the flow of your argument, organises ideas into categories and makes it easier …
How to construct an elegant, compelling, flowing insight story Read More »
