NEW BOOK – OUT NOW – AVAILABLE ON AMAZON
‘The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action’
A practical guide for high performance in the new customer insight era
The Insight Sensemaker: Seven Analysis Frames for synthesising multiple sources of evidence into a unifying moment of holistic insight.
The Insight Story Builder: Seven Story Tools for constructing compelling narratives that will engage with senior stakeholders.
Insights into Action: A selection of Consultancy Strategies for dealing with barriers and resistances that could block the successful implementation of an insight message.