I gave a presentation in September at the 2022 ESOMAR Congress in Toronto with my colleague Adam Riley. ‘Embracing the Avalanche of Change – How the insights industry can constructively engage with uncertainty to meet the future with …
VIDEO: Embracing the Avalanche of Change – ESOMAR 2022 Read More »
Successful entrepreneurs know all about eating that frog before breakfast, doing first the things they know are most critical to business success – even though they may not like doing them. They will make sure …
It is has been exciting over the last few weeks getting more closely involved with small business owners. There have been more opportunities for live lectures, workshops, coaching and consultancy opening up as we come …
‘I can’t wear this shirt to the Awards do,’ I said to my wife. ‘Why not?’ she said. ‘Because it clashes with the wallpaper!’ I replied. ‘But it’s live – you’re not doing a Zoom …
I had the privilege to Chair a fantastic MRS Storytelling Summit recently. I introduced the session by outlining the seven different eras through which insight storytelling has progressed since I first started providing training on …
How many creative risks are you prepared to take in telling your insight story? Read More »
We are learning that the pandemic prompted a number of CEOs, suddenly faced with massive disruption, to call in their heads of insight and ask them what was going on and what was likely to …
Now’s the time to showcase our skills as the wide angle lens Read More »
In my recent post – a response to the attack on the market research industry by Dominic Cummings – I outlined the impressive set of superpowers that market researchers bring to the party. This prompted …
How did you acquire your market research power skills? Read More »
Dominic I was a bit disappointed to learn about your public condemnation of the market research industry. I’ve been in this industry all of my working life and your assertion that we are not competent …
An open letter to Dominic Cummings: 10 reasons why market researchers ARE competent Read More »
