The MRS is live again !
‘I can’t wear this shirt to the Awards do,’ I said to my wife. ‘Why not?’ she said. ‘Because it clashes with the wallpaper!’ I replied. ‘But it’s live – you’re not doing a Zoom …
Business Insight & Storytelling
How many creative risks are you prepared to take in telling your insight story?
I had the privilege to Chair a fantastic MRS Storytelling Summit recently. I introduced the session by outlining the seven different eras through which insight storytelling has progressed since I first started providing training on …
How many creative risks are you prepared to take in telling your insight story? Read More »
Now’s the time to showcase our skills as the wide angle lens
We are learning that the pandemic prompted a number of CEOs, suddenly faced with massive disruption, to call in their heads of insight and ask them what was going on and what was likely to …
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How did you acquire your market research power skills?
In my recent post – a response to the attack on the market research industry by Dominic Cummings – I outlined the impressive set of superpowers that market researchers bring to the party. This prompted …
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Message Tool – Tell The Insight Story
This is a short video on one of our Seven Story Tools – The Message Tool. You can find out more about all our Seven Story Tools in Tell The Insight Story – our online programme for …
Video: Building the Insight Story
This is a 15 minute Briefing Video on Building the Insight Story. It’s all about Substance, Structure and Showtime! It’s aimed at newcomers but there might be the odd nugget for more experienced insight professionals.
Tell the Insight Story: Substance, Structure and Showtime
My earlier article – Seven tests to ensure you have a compelling insight storyline – has attracted a lot of positive attention. This has prompted a number of you to ask about how to acquire the storytelling craft. …
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Seven tests to ensure you have a compelling insight storyline
It’s vital to have a genuine insight story not just some mildly interesting data masquerading as a story. These seven tests will guide you towards always landing your message as an impactful narrative. The Insight …
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