September 19, 2019

Online Masterclass for the Australian Market and Social Research Society (AMSRS)

I have just conducted an online Masterclass for the Australian Market and Social Research Society (AMSRS). The theme was The Art & Science of Interpreting Data. The session was based on my new book, The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action. […]

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September 19, 2019

Do you recruit Superheroes or T-shaped team members?

Last week I gave a talk at the ESOMAR Congress in Edinburgh about how the insight industry should be showcasing the value of customer insight. The session concluded with some ideas on the six key habits that I believe high performance customer insight professionals should cultivate. The first habit is being a business translator able, […]

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September 4, 2019

The High Performance Customer Insight Professional… It’s time to fling it to the public!

Winston Churchill once said this: Writing a book is an adventure.  To begin with it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the […]

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September 4, 2019

New Book: The High Performance Customer Insight Professional

DVL Smith’s new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action is out now, available on Amazon UK and Amazon US in paperback and Kindle formats. The High Performance Customer Insight Professional provides newcomers to customer insight with three of the key […]

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March 21, 2019

The art of making successful decisions as a small business owner

A guide to finding the sweet spot between applying your own entrepreneurial intuition and taking advice when making decisions Being a small business owner calls for endless decision-making – both big and small.  Often you have a little voice saying, go with your intuition and apply instinctive gut-feel, be entrepreneurial and just do it. But […]

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March 20, 2019

How to provide transformational training

We provide seven tips on how to run training programmes, workshops and masterclasses that transform participants’ capabilities. 1. Be there! It is your responsibility to energise the room, be engaging and demonstrate presence: be here now, be someplace else later. Show up and be an energy radiator. It is your job to connect with the […]

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March 18, 2019

How to demonstrate the value of investing in customer insight

David Smith has been leading an ESOMAR team looking at the issue of how best to demonstrate the value of investing in customer insight. The project involved interviews with over 20 leading industry insight leaders from organisations including ANZ, Diageo, eBay, Ferring Pharmaceuticals, Heineken, Inter IKEA Systems, Berck and Co, Microsoft, Nissan, Pepsi, Phillip Morris […]

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January 24, 2019

Helping SMEs to Succeed: Business Focus, Mindset and Capability

In this series of blogs, we have argued that it is important that advice for SMEs is tailored to their exact needs, empathises with the highly emotional nature of the SME journey and focuses on three critical areas – having a clear business focus, a robust business mindset and a can do approach to building […]

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