Posts in News

September 19, 2019

Online Masterclass for the Australian Market and Social Research Society (AMSRS)

I have just conducted an online Masterclass for the Australian Market and Social Research Society (AMSRS). The theme was The Art & Science of Interpreting Data. The session was based on my new book, The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action. […]

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September 4, 2019

New Book: The High Performance Customer Insight Professional

DVL Smith’s new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action is out now, available on Amazon UK and Amazon US in paperback and Kindle formats. The High Performance Customer Insight Professional provides newcomers to customer insight with three of the key […]

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March 18, 2019

How to demonstrate the value of investing in customer insight

David Smith has been leading an ESOMAR team looking at the issue of how best to demonstrate the value of investing in customer insight. The project involved interviews with over 20 leading industry insight leaders from organisations including ANZ, Diageo, eBay, Ferring Pharmaceuticals, Heineken, Inter IKEA Systems, Berck and Co, Microsoft, Nissan, Pepsi, Phillip Morris […]

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December 11, 2018

DVL Smith to launch a new capability building programme: The High Performance Customer Insight Professional

DVL Smith will be launching its High-Performance Customer Insight Professional capability building programme in the New Year. There is a module in the programme on Sensemaking: how to combine evidence to build a holistic picture of the customer. There is also a module on Story Building: how to construct an integrated narrative. And there is an Influencer module: how to overcome any barriers […]

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November 26, 2018

MRS Financial Services Conference: Stuck in the 70s! Why our understanding of the SME sector needs a reboot!

At the Market Research Society’s Financial Services Conference on 15th November David Smith, Adam Riley of Decision Architects and Stuart Baker of MetLife presented ‘Stuck in the 70s! Why our understanding of the SME sector needs a reboot!‘. Starting from the definition of SMEs set down in the early 1970s, this presentation explores new ways of thinking […]

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November 7, 2018

The Three Counties Radio: SME Brexit Debate

David Smith was one of the invited guests for the Three Counties Radio debate, sponsored by the Federation of Small Businesses, on the subject of helping SMEs cope with the UK’s transition out of the EU. The panel consisted of a mix of people with different views on Brexit: Baroness Sal Brinton, President of the Liberal […]

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October 18, 2018

How best to showcase the value of investing in insight – ESOMAR Berlin Congress 2018

Following the presentation by David Smith and BV Pradeep of Unilever at the ESOMAR Berlin Congress 2018 on how to showcase the investment in insight, a video of this session is now available from ESOMAR. The presentation identified six key themes that the project team, led by David Smith, will be incorporating into a White […]

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October 11, 2018

DVL Smith and Excellence Tools support the MRS SME Initiative

David Smith has been part of the Market Research Society Working Party looking at how to make market research more accessible to the smaller business sector. One major outcome of the initiative has been the creation of a Market Research Society Research for Small Business website. On Research for Small Business, David Smith provides an […]

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