News

Latest news, updates etc.

Book Review for IJMR

Just a quick word about a book that I reviewed in this month’s International Journal of Market Research – Non-obvious 2019: How to predict trends and win the future by Rohit Bhargava. The review maps out the structure of the book. Personally, I found the concept of understanding what the author calls the accelerating present …

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Online Masterclass for the Australian Market and Social Research Society (AMSRS)

I have just conducted an online Masterclass over two sessions for the Australian Market and Social Research Society (AMSRS). The theme was The Art & Science of Interpreting Data. The sessions were based on my new book, The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn …

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New Book: The High Performance Customer Insight Professional

DVL Smith’s new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into action is out now, available on Amazon UK and Amazon US in paperback and Kindle formats. The High Performance Customer Insight Professional provides newcomers to customer insight with three of the key …

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How to demonstrate the value of investing in customer insight

David Smith has been leading an ESOMAR team looking at the issue of how best to demonstrate the value of investing in customer insight. The project involved interviews with over 20 leading industry insight leaders from organisations including ANZ, Diageo, eBay, Ferring Pharmaceuticals, Heineken, Inter IKEA Systems, Berck and Co, Microsoft, Nissan, Pepsi, Phillip Morris …

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DVL Smith to launch a new capability building programme: The High Performance Customer Insight Professional

DVL Smith will be launching its High-Performance Customer Insight Professional capability building programme in the New Year. There is a module in the programme on Sensemaking: how to combine evidence to build a holistic picture of the customer. There is also a module on Story Building: how to construct an integrated narrative. And there is an Influencer module: how to overcome any barriers …

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MRS Financial Services Conference: Stuck in the 70s! Why our understanding of the SME sector needs a reboot!

At the Market Research Society’s Financial Services Conference on 15th November David Smith, Adam Riley of Decision Architects and Stuart Baker of MetLife presented ‘Stuck in the 70s! Why our understanding of the SME sector needs a reboot!‘. Starting from the definition of SMEs set down in the early 1970s, this presentation explores new ways of thinking …

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How best to showcase the value of investing in insight – ESOMAR Berlin Congress 2018

Following the presentation by David Smith and BV Pradeep of Unilever at the ESOMAR Berlin Congress 2018 on how to showcase the investment in insight, a video of this session is now available from ESOMAR. The presentation identified six key themes that the project team, led by David Smith, will be incorporating into a White …

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