Unearthing Customer Insights

In the last few blogs we have been looking at different dimensions of the art of constructing a compelling insight narrative. Here, one of the key ingredients of success is making sure that your presentation …

How to tell whether you have a real customer insight or not Read More »

I am getting some very welcome feedback about the practical nature of my new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into …

There is nothing more practical than a great theory – discuss! Read More »