Message Tool – Tell The Insight Story
This is a short video on one of our Seven Story Tools – The Message Tool. You can find out more about all our Seven Story Tools in Tell The Insight Story – our online programme for …
Video: Building the Insight Story
This is a 15 minute Briefing Video on Building the Insight Story. It’s all about Substance, Structure and Showtime! It’s aimed at newcomers but there might be the odd nugget for more experienced insight professionals.
Tell the Insight Story: Substance, Structure and Showtime
My earlier article – Seven tests to ensure you have a compelling insight storyline – has attracted a lot of positive attention. This has prompted a number of you to ask about how to acquire the storytelling craft. …
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Seven tests to ensure you have a compelling insight storyline
It’s vital to have a genuine insight story not just some mildly interesting data masquerading as a story. These seven tests will guide you towards always landing your message as an impactful narrative. The Insight …
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How best to support small businesses and entrepreneurs
The pandemic seems to have highlighted the fragile structure of the UK labour market. Perhaps, for the first time, many people have begun to realise that in the UK we have very few large businesses …
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Video: Wide Angle Lens
In this video based on an idea from my book – The High Performance Customer Insight Professional – I focus on a framework I call the Wide Angle Lens, which is designed to help insight professionals see …
Video: Tell the business story – The skill of creating an integrated Narrative/Story
In this video based on a key idea from my book – The High Performance Customer Insight Professional – I am focusing on the skill of creating an integrated narrative/story – going beyond just presenting building blocks of evidence …
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Video: High performance framework – Be a Problem Simplifier & Energy Radiator
This video – based on my book The High Performance Customer Insight Professional – is about a Framework on being a Problem Simplifier & Energy Radiator – not a Problem Confuser & Energy Drain. My book The …
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