In this video based on a key idea from my book – The High Performance Customer Insight Professional – I am focusing on the skill of creating an integrated narrative/story – going beyond just presenting building blocks of evidence …
Video: Tell the business story – The skill of creating an integrated Narrative/Story Read More »
This video – based on my book The High Performance Customer Insight Professional – is about a Framework on being a Problem Simplifier & Energy Radiator – not a Problem Confuser & Energy Drain. My book The …
Video: High performance framework – Be a Problem Simplifier & Energy Radiator Read More »
Many thanks to those who have given me such great feedback on my book – The High Performance Customer Insight Professional. I am releasing a series of YouTube videos based on ideas in the book. …
Video Series: High Performance Customer Insight Professional Read More »
In this blog I am following up on the LinkedIn post from last week where I entreated fellow insight professionals to make contact with their local university or college to discuss opportunities to make a …
When I first started in market research it was true to say that if you expressed your own personal point of view, they may have taken away your market research woggle. I recall that you …
The Art of Expressing Your Own (Informed) Point of View Read More »
In the last few blogs we have been looking at different dimensions of the art of constructing a compelling insight narrative. Here, one of the key ingredients of success is making sure that your presentation …
How to tell whether you have a real customer insight or not Read More »
The art of creating an engaging insight story pivots around understanding the role of structure. A coherent structure sets the context, drives the flow of your argument, organises ideas into categories and makes it easier …
How to construct an elegant, compelling, flowing insight story Read More »
