My earlier article – Seven tests to ensure you have a compelling insight storyline – has attracted a lot of positive attention. This has prompted a number of you to ask about how to acquire the storytelling craft. …
Tell the Insight Story: Substance, Structure and Showtime Read More »
It’s vital to have a genuine insight story not just some mildly interesting data masquerading as a story. These seven tests will guide you towards always landing your message as an impactful narrative. The Insight …
Seven tests to ensure you have a compelling insight storyline Read More »
The pandemic seems to have highlighted the fragile structure of the UK labour market. Perhaps, for the first time, many people have begun to realise that in the UK we have very few large businesses …
How best to support small businesses and entrepreneurs Read More »
In this video based on an idea from my book – The High Performance Customer Insight Professional – I focus on a framework I call the Wide Angle Lens, which is designed to help insight professionals see …
In this video based on a key idea from my book – The High Performance Customer Insight Professional – I am focusing on the skill of creating an integrated narrative/story – going beyond just presenting building blocks of evidence …
Video: Tell the business story – The skill of creating an integrated Narrative/Story Read More »
This video – based on my book The High Performance Customer Insight Professional – is about a Framework on being a Problem Simplifier & Energy Radiator – not a Problem Confuser & Energy Drain. My book The …
Video: High performance framework – Be a Problem Simplifier & Energy Radiator Read More »
Many thanks to those who have given me such great feedback on my book – The High Performance Customer Insight Professional. I am releasing a series of YouTube videos based on ideas in the book. …
Video Series: High Performance Customer Insight Professional Read More »
