When I first started in market research it was true to say that if you expressed your own personal point of view, they may have taken away your market research woggle. I recall that you …
The Art of Expressing Your Own (Informed) Point of View Read More »
In the last few blogs we have been looking at different dimensions of the art of constructing a compelling insight narrative. Here, one of the key ingredients of success is making sure that your presentation …
How to tell whether you have a real customer insight or not Read More »
The art of creating an engaging insight story pivots around understanding the role of structure. A coherent structure sets the context, drives the flow of your argument, organises ideas into categories and makes it easier …
How to construct an elegant, compelling, flowing insight story Read More »
Here are Six Tips for Insight Professionals who must stay true to the hard evidence but who also want to give their evidence an emotional kick. In this blog we look at how you present an evidence-based …
The challenge of winning both the emotional and rational argument Read More »
Great writers such as Orwell, with his ability to communicate in a concise, clear and impactful way, provide some powerful lessons for those in the business of getting over an insight message. For instance, his …
What can George Orwell teach us about telling the insight story? Read More »
I am getting some very welcome feedback about the practical nature of my new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into …
There is nothing more practical than a great theory – discuss! Read More »
Last week I gave a talk at the ESOMAR Congress in Edinburgh about how the insight industry should be showcasing the value of customer insight. The session concluded with some ideas on the six key …
Do you recruit Superheroes or T-shaped team members? Read More »
Winston Churchill once said this: Writing a book is an adventure. To begin with it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a …
The High Performance Customer Insight Professional… It’s time to fling it to the public! Read More »
