Great writers such as Orwell, with his ability to communicate in a concise, clear and impactful way, provide some powerful lessons for those in the business of getting over an insight message. For instance, his …
What can George Orwell teach us about telling the insight story? Read More »
I am getting some very welcome feedback about the practical nature of my new book The High Performance Customer Insight Professional: How to make sense of the evidence, build the story and turn insights into …
There is nothing more practical than a great theory – discuss! Read More »
Last week I gave a talk at the ESOMAR Congress in Edinburgh about how the insight industry should be showcasing the value of customer insight. The session concluded with some ideas on the six key …
Do you recruit Superheroes or T-shaped team members? Read More »
Winston Churchill once said this: Writing a book is an adventure. To begin with it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a …
The High Performance Customer Insight Professional… It’s time to fling it to the public! Read More »
