My earlier article – Seven tests to ensure you have a compelling insight storyline – has attracted a lot of positive attention. This has prompted a number of you to ask about how to acquire the storytelling craft. …
Tell the Insight Story: Substance, Structure and Showtime Read More »
It’s vital to have a genuine insight story not just some mildly interesting data masquerading as a story. These seven tests will guide you towards always landing your message as an impactful narrative. The Insight …
Seven tests to ensure you have a compelling insight storyline Read More »
In this video based on a key idea from my book – The High Performance Customer Insight Professional – I am focusing on the skill of creating an integrated narrative/story – going beyond just presenting building blocks of evidence …
Video: Tell the business story – The skill of creating an integrated Narrative/Story Read More »
When I first started in market research it was true to say that if you expressed your own personal point of view, they may have taken away your market research woggle. I recall that you …
The Art of Expressing Your Own (Informed) Point of View Read More »
The art of creating an engaging insight story pivots around understanding the role of structure. A coherent structure sets the context, drives the flow of your argument, organises ideas into categories and makes it easier …
How to construct an elegant, compelling, flowing insight story Read More »
Here are Six Tips for Insight Professionals who must stay true to the hard evidence but who also want to give their evidence an emotional kick. In this blog we look at how you present an evidence-based …
The challenge of winning both the emotional and rational argument Read More »
Great writers such as Orwell, with his ability to communicate in a concise, clear and impactful way, provide some powerful lessons for those in the business of getting over an insight message. For instance, his …
What can George Orwell teach us about telling the insight story? Read More »
