Telling the business story

In this video based on a key idea from my book – The High Performance Customer Insight Professional – I am focusing on the skill of creating an integrated narrative/story – going beyond just presenting building blocks of evidence towards assembling a flowing storyline where all the evidence is brought together into a compelling narrative. Watch the other videos in …

Video: Tell the business story – The skill of creating an integrated Narrative/Story Read More »

When I first started in market research it was true to say that if you expressed your own personal point of view, they may have taken away your market research woggle. I recall that you could fail the Market Research Society membership interview for failing to restrict yourself to the entirely rational objective evidence. Today, …

The Art of Expressing Your Own (Informed) Point of View Read More »

The art of creating an engaging insight story pivots around understanding the role of structure. A coherent structure sets the context, drives the flow of your argument, organises ideas into categories and makes it easier for the audience to understand your message. But structure is a funny thing. When a sound structure is in place …

How to construct an elegant, compelling, flowing insight story Read More »

Here are Six Tips for Insight Professionals who must stay true to the hard evidence but who also want to give their evidence an emotional kick. In this blog we look at how you present an evidence-based insight message in an era when, in a straight choice between emotion and reason, emotion usually wins. Just as insight …

The challenge of winning both the emotional and rational argument Read More »

Great writers such as Orwell, with his ability to communicate in a concise, clear and impactful way, provide some powerful lessons for those in the business of getting over an insight message. For instance, his classic Animal Farm – which deals with quite complex themes – is only a little over 100 pages in length …

What can George Orwell teach us about telling the insight story? Read More »

Following the publication on Amazon of my latest book, The High Performance Customer Insight Professional, I have had a number of people asking me what the recipe is for getting underway with a business book, and finishing it? There is no silver bullet, magic, one size fits all recommendation. But one central issue to address …

‘When I want something interesting to read I write it myself’ (Attributed to Oscar Wilde) Read More »