AI … WOLF IN SHEEP’S CLOTHING?
Adam Riley and I have been thinking about the nature of the coming AI wave – the extent to which it will enable us or replace us. We also have some interesting initial findings from …
Themes & Trends
Seven power skills business consultants need to work successfully alongside AI
David Smith and Adam Riley have published an article in the CMI (Institute of Consulting) publication discussing how management consultancies now need to make human understanding part of their offer in the brave new world …
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Insight professional skills in the AI era
Here is an article about the Power Skills insight professionals perhaps now need to cultivate to successfully thrive in the generative AI era. The article was published in ESOMAR’s Research World in three parts: Part One / Part Two / Part …
VIDEO: Embracing the Avalanche of Change – ESOMAR 2022
I gave a presentation in September at the 2022 ESOMAR Congress in Toronto with my colleague Adam Riley. ‘Embracing the Avalanche of Change – How the insights industry can constructively engage with uncertainty to meet the future with …
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The MRS is live again !
‘I can’t wear this shirt to the Awards do,’ I said to my wife. ‘Why not?’ she said. ‘Because it clashes with the wallpaper!’ I replied. ‘But it’s live – you’re not doing a Zoom …
Now’s the time to showcase our skills as the wide angle lens
We are learning that the pandemic prompted a number of CEOs, suddenly faced with massive disruption, to call in their heads of insight and ask them what was going on and what was likely to …
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How did you acquire your market research power skills?
In my recent post – a response to the attack on the market research industry by Dominic Cummings – I outlined the impressive set of superpowers that market researchers bring to the party. This prompted …
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The skills customer insight professionals could be sharing with the higher education sector
In this blog I am following up on the LinkedIn post from last week where I entreated fellow insight professionals to make contact with their local university or college to discuss opportunities to make a …