The MRS is live again !
‘I can’t wear this shirt to the Awards do,’ I said to my wife. ‘Why not?’ she said. ‘Because it clashes with the wallpaper!’ I replied. ‘But it’s live – you’re not doing a Zoom …
Themes & Trends
Now’s the time to showcase our skills as the wide angle lens
We are learning that the pandemic prompted a number of CEOs, suddenly faced with massive disruption, to call in their heads of insight and ask them what was going on and what was likely to …
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How did you acquire your market research power skills?
In my recent post – a response to the attack on the market research industry by Dominic Cummings – I outlined the impressive set of superpowers that market researchers bring to the party. This prompted …
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An open letter to Dominic Cummings: 10 reasons why market researchers ARE competent
Dominic I was a bit disappointed to learn about your public condemnation of the market research industry. I’ve been in this industry all of my working life and your assertion that we are not competent …
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The skills customer insight professionals could be sharing with the higher education sector
In this blog I am following up on the LinkedIn post from last week where I entreated fellow insight professionals to make contact with their local university or college to discuss opportunities to make a …