We are learning that the pandemic prompted a number of CEOs, suddenly faced with massive disruption, to call in their heads of insight and ask them what was going on and what was likely to …
Now’s the time to showcase our skills as the wide angle lens Read More »
In my recent post – a response to the attack on the market research industry by Dominic Cummings – I outlined the impressive set of superpowers that market researchers bring to the party. This prompted …
How did you acquire your market research power skills? Read More »
Dominic I was a bit disappointed to learn about your public condemnation of the market research industry. I’ve been in this industry all of my working life and your assertion that we are not competent …
An open letter to Dominic Cummings: 10 reasons why market researchers ARE competent Read More »
In this blog I am following up on the LinkedIn post from last week where I entreated fellow insight professionals to make contact with their local university or college to discuss opportunities to make a …
