I gave a presentation in September at the 2022 ESOMAR Congress in Toronto with my colleague Adam Riley. ‘Embracing the Avalanche of Change – How the insights industry can constructively engage with uncertainty to meet the future with …
VIDEO: Embracing the Avalanche of Change – ESOMAR 2022 Read More »
‘I can’t wear this shirt to the Awards do,’ I said to my wife. ‘Why not?’ she said. ‘Because it clashes with the wallpaper!’ I replied. ‘But it’s live – you’re not doing a Zoom …
We are learning that the pandemic prompted a number of CEOs, suddenly faced with massive disruption, to call in their heads of insight and ask them what was going on and what was likely to …
Now’s the time to showcase our skills as the wide angle lens Read More »
In my recent post – a response to the attack on the market research industry by Dominic Cummings – I outlined the impressive set of superpowers that market researchers bring to the party. This prompted …
How did you acquire your market research power skills? Read More »
Dominic I was a bit disappointed to learn about your public condemnation of the market research industry. I’ve been in this industry all of my working life and your assertion that we are not competent …
An open letter to Dominic Cummings: 10 reasons why market researchers ARE competent Read More »
In this blog I am following up on the LinkedIn post from last week where I entreated fellow insight professionals to make contact with their local university or college to discuss opportunities to make a …
