Posts tagged ‘corporate storytelling’

January 9, 2013

Storytelling in Market Research comes of age

Not too long ago market researchers were being lambasted for presenting their research process rather than integrating the evidence into a compelling narrative that would ensure their message for senior decision-makers ‘sticks’.  It is an easy habit to get into: we are all initially much more comfortable presenting different ‘blocks’ of desk, qualitative and quantitative […]

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July 9, 2009

The Evolution of Market Research

Is Market Research facing extinction? If we are to believe the tone of this month’s Research magazine article – World of Temptation – then the death knoll has well and truly been sounded by the online entrepreneurs behind the likes of Survey Monkey, Google Ad Planner, and Vizu, which offer online data collection tools free […]

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June 8, 2009

Everything should be made as simple as possible, but not simpler

‘Writing’, explains Don Norman, ‘is a cognitive artifact’ – a man-made tool developed to aid memory and strengthen mental powers. In fact, writing is an example of a particularly good artifact: an Experiential one. Experiential artifacts can be easily understood, used or applied. We do not have to decipher the words or sentences used in […]

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May 26, 2009

Let me tell you a story

“Storytelling in business is going through a renaissance,” says Kevin Murray, an expert in strategic communications. And this really does seem to be true. In the last few years, there seems to have been a surge in the demand for storytelling and, importantly, storytellers.   Everyone, from The Harvard Business Review through to NASA, has […]

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